Article
Product Development

FoodChain ID and NOW Foods Partner to Showcase Regulatory Leadership

COMPANY

NOW® Foods

As a natural products leader, NOW’s dedication to superior quality at value prices has fueled its growth from a local health food store to a market leader offering a variety of high-quality supplements, essential oils, foods and more. NOW paves the way for quality and safety from start to finish with its industry-leading manufacturing standards for dietary supplements and natural products. NOW’s international reach extends to more than 80 countries, making it one of the most popular brands of natural health products in the world.

CHALLENGE

NOW sought a partner to provide a comprehensive product development and regulatory software solution that would help its team identify and meet compliance requirements at all stages of product development, from innovation to labeling, with up-to-date regulatory information from diverse global markets. As a brand known for its quality and reputation for testing, supporting compliance across all stock keeping units (SKUs) in all markets was a foundation for positive brand reputation.

SOLUTION REQUIREMENTS

  • User-friendly to encourage staff to quickly understand which elements of a formula were compliant across diverse geographies,
  • Help streamline the time-intensive regulatory research phase and provide regulatory references,
  • Facilitate marketing with allowable product claims based on the region or country,
  • And backed by industry experts to answer software, formulation or regulatory questions.

SOLUTION

NOW partnered with FoodChain ID to implement its Supplements R&D Insight and Supplements Compliance solutions, which offer regulatory, scientific and marketing data to create compliant supplements and support expansion into new markets. The NOW team utilizes monthly FoodChain ID updates on regulatory changes to broaden their ingredient regulatory knowledge and ensure all formulations maintain compliance.

RESULTS

NOW continues to demonstrate its reputation as a market-leader in supplement safety and quality. NOW’s customers benefit from the partnership with FoodChain ID’s Supplements R&D Insight and Supplements Compliance for science-backed and regulatory compliant products worldwide.

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