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Many retailers are introducing a new modern soda category of prebiotic sodas. The category features innovative brands such as OLIPOP, a soda that contains healthier ingredients and functional attributes geared towards gut health. The new prebiotic sodas tend to be lower in sugar and calories than their traditional soda counterparts and usually are free of artificial colors. Sugar-sweetened soda has long been a target for reformulation, and the new healthier prebiotic sodas strive to keep the fun of bubbly carbonated beverages while reducing sugar and adding functional ingredients such as botanicals and prebiotics for gut health.
Coca-Cola entered the prebiotic soda space earlier this month with the launch of its new product Simply Pop. Simply Pop contains 6 grams of prebiotic fiber for gut health along with Vitamin C and zinc to support immune function. It also contains 25 – 30% fruit juice, natural flavor and has no added sugar.
Many consumers, especially younger ones, are making a shift to healthier beverages with sugar reduction as a top concern. The carbonated soft drink category is projected to grow by close to 30% over the next three years, with the better-for-you subset growing as much as 75% during that time. As a larger global player, Coca-Cola’s new launch validates this category and may take prebiotic soda from niche to mainstream.
About the Author
Julie Holt is a subject matter expert in the areas of food and beverage, additives and regulatory strategy. Ms. Holt’s expertise includes the beverage industry, with current consulting support across multiple beverage categories.
Holt has more than 25+ years of regulatory experience in the food and food ingredients industries and managed her own advisory firm, Scientific & Regulatory Solutions LLC, prior to joining FoodChain ID. As a consultant, she supported several food and beverage clients including a Fortune 50 company. Holt has provided global regulatory knowledge covering more than 200 countries. Her consulting efforts have supported global regulatory needs, R&D projects, sustainability goals and innovation initiatives.
