Does Your Food Brand Convey Quality?

When consumers search crowded grocery store shelves, they look for cues conveying messages on the food’s source, healthfulness, and quality. This webinar panel discussed how food brands can prove their relevance and earn consumers’ trust with label attributes that communicate clear benefits.

Webinar speakers discussed successful approaches to making attributes matter and reviewed the real-world implications for organizations.

Presenters:

Shelley Balanko, Ph.D. Senior Vice President — The Hartman Group

Nate Ensrud Vice President, Technical Services, Certification, and Food Safety Solutions — FoodChain ID

FoodChain ID offers some of the most recognizable and sought-after product certifications including Non-GMO Project Verification, USDA Organic* and Plant-based / Vegan. Our expertise, supply chain assessment services, and technologies make managing multiple certifications easy.

*USDA Organic Certification is offered with accreditation by Bioagricert, a FoodChain ID company