Positioning Your Vegan Product for Success

With the vegan market projected to grow at a CAGR of 13% through 2028, food companies are eager to capitalize on the expanding opportunities and differentiate their products. The webinar panel examined market positioning for vegan and plant-based products, plus the important distinctions between self-claims versus third-party certifications and the uniqueness of the BeVeg Vegan Certification standard.

Presenters:

Carissa Kranz, Esq. — BeVeg Founder and CEO

Nate Ensrud — Vice President of Technical Services, Certification, and Food Safety Services — FoodChain ID

Elizabeth Seibert — Technical Operations Director, Technical Services — FoodChain ID

FoodChain ID offers Plant-based and Vegan Certification to meet the rapidly growing consumer demand for plant-based products. The two certification options offer food companies the opportunity to communicate clear benefits to consumers, while also protecting brand reputation and mitigating risk based on rigorous standard requirements.