Signals to Shelf: Turning Consumer Insight into Executable Innovation

Consumer and product trends are evolving faster than ever, creating constant pressure for R&D teams to respond quickly with new formulations, claims, and product concepts. 

In this session, Innova Market Insights will explore five standout trends from its Top Ten Trends of 2026 report, with each trend followed by a short conclusions slide outlining its impact on food and beverage innovation.

FoodChain ID will then explore how leading organizations translate those insights into executable product decisions.  

Align formulation, specifications, and regulatory validation so teams can move from signal to shelf with greater speed, confidence, and control. 

Attendees will learn how to:

• Translate top 2026 consumer trends into actionable product concepts aligned to real market demand and growth opportunities  
• Apply stage-gate discipline and cross-functional alignment to move from trend insight to validated formulations and claims faster  
• Identify how to reduce rework and late-stage regulatory risk by integrating formulation, specifications and compliance earlier in development  
• Improve speed-to-launch and launch success rates by connecting market intelligence with data-driven product and portfolio decisions 

Hosted by Prepared Foods