Europe’s new anti-greenwashing framework is raising the bar from aspiration to evidence. As application approaches fast, F&B companies and grocery retailers should be reassessing green claims. So, product-level carbon-neutral messages based on offsetting, and sustainability labels that are not backed by qualifying certification schemes.
Manufacturer and retailer environmental claims now require verified performance. Non-public sustainability labels must be based on transparent certification schemes with independent third-party verification.
This webinar will help food manufacturers, ingredient suppliers, retailers and brand owners understand what a defensible claims strategy now looks like, and how to turn compliance preparation into a stronger consumer trust and market-access story.
SPEAKER
Dr. Chetan Parmar, Senior Vice President of Technical Services for Europe and Asia
Dr. Chetan has over 15 years of experience in the testing, inspection, and certification sector. His core mission is to support the agriculture and food industry in achieving safe, compliant, and transparent food supply chains. In his role, he oversees a comprehensive portfolio of certification and testing services focused on food safety, sustainability, and product certification. Prior to joining FoodChain ID, Dr. Parmar served as Interim CEO of Crop Health & Protection (CHAP), a UK AgriTech Centre funded by Innovate UK, where he helped advance innovative agricultural technologies through strategic partnerships. Before CHAP, he spent a decade at Intertek in senior leadership roles, including managing the company’s global Food and Agricultural Services business. Dr. Parmar holds a PhD in Chemistry from Imperial College London and is also a Chartered Accountant (ICAEW).
- Start date: Wednesday, May 20, 2026
- Start time: 3:00 PM BST
- Duration: 60 minutes