From Green Claims to Verified Proof: What EmpCo Means for Food Brands – Expanded Edition
As the EU’s Empowering Consumers Directive (EmpCo) moves closer to enforcement, food and beverage organizations face increasing scrutiny around sustainability claims, traceability, and the evidence required to support them.
Following the strong interest and engagement in our EmpCo webinar earlier this year, we’re pleased to present an expanded second edition. This updated session builds on the foundations covered in May, incorporates questions raised by attendees, and explores emerging challenges around sustainability claim substantiation, supplier verification, and traceability.
Join Dr. Chetan Parmar, Tommaso Ferretti and Emese Van Maanen, our Guest Speaker, as they discuss how organizations can prepare for a more evidence-driven approach to sustainability communications and strengthen claim defensibility ahead of September 2026.
During this session, we’ll explore:
– What EmpCo changes in practice for food brands and consumer-facing sustainability claims
– Where sustainability claim exposure commonly emerges across food and beverage organizations
– How expectations for supplier verification, traceability, and supporting evidence are evolving
– Sustainability labels, regenerative agriculture claims, and substantiation requirements
– Why sustainability claim governance increasingly requires cross-functional alignment
– Practical steps organizations can take to strengthen claim defensibility before September 2026
Meet the Speakers
Dr Chetan Parmar
Senior Vice President of Technical Services for Europe and Asia, FoodChain ID
Dr. Chetan Parmar has more than 15 years of experience in certification, testing, and sustainability services. He supports organizations in building compliant, transparent, and resilient food supply chains and oversees FoodChain ID’s food safety, sustainability, and product certification services across Europe and Asia.
Tommaso Ferretti
International Strategy and Commercial Operations Coordinator, Bioagricert (FoodChain ID)
Tommaso Ferretti works on sustainability certification and services that support more resilient and transparent agri-food supply chains. With over 15 years of experience across international organizations, academia, and industry, his expertise includes voluntary sustainability standards, sustainable sourcing, and global agri-food value chains.
Emese Van Maanen, Guest Speaker
Managing Director,
ProTerra Foundation
Managing director with a demonstrated history of working in the responsible commodity trade. Skilled in raw material and supply chain sustainability, foreign languages, food safety, international trade and VAT. Strong business development professional with extensive board experience. Qualified with agricultural engineering and science university degrees with an additional DBA focused in change management.
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