This transformation is not about rejecting plastics outright, but what about finding smarter, more sustainable solutions. Industry experts outlined the growing threats to Europe’s plastics and plastics recycling industries. We are facing a huge competition both from virgin and recycled plastics imported into Europe. While Europe has been a global leader in plastics recycling, with a recycled content rate twice the global average, recent data indicates progress is stalling. This pressing question is central to numerous sectors, but none more so than plastics and plastic recycling. While Europe leads globally in recycled content and boasts a pioneering regulatory framework, momentum is waning and the European industry is facing “huge” competition from both virgin and recycled plastics imported from overseas.