THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Following up on an initial round of public consultations related to new greenwashing provisions in Canada’s Competition Act (for details, please see GAIN Report CA2024-0032), the Competition Bureau announced it is seeking public feedback on newly developed guidance regarding environmental claims. The decisions of the Commissioner and the ultimate resolution of issues will depend on the particular circumstances of the matter in question.
Impact Statement: Nearly every region around the world is working to combat greenwashing. These are claims made by companies that say their company or product provides a benefit to the environment in some way. These environmental claims, if challenged, will need to be supported by data. Prior to adding environmental claims to a product, the company should make sure to complete its due diligence and make sure they have the supporting data in place in the event of a challenge. The new guidance document on claims is available for review and comment until 28 February 2025. A link to the document itself is provided within this notice from the USDA.