Consumer expectations are shifting quickly, creating new opportunities for food and beverage innovation. But this also brings new pressure on R&D teams to move from idea to launch with greater speed and confidence.
From Market Signals to Product Priorities
In this webinar, Innova Market Insights and FoodChain ID explore both sides of that challenge: how consumer signals are shaping product priorities, and how companies can turn those signals into practical, market-ready innovation.
The session begins with Innova Market Insights’ view of several compelling 2026 consumer trends influencing food and beverage development. From functional benefits and sensory experience to tradition, value and sustainability, the discussion highlights what consumers are responding to and where product teams may find new opportunities for growth.
The Execution Challenge
FoodChain ID then examines what happens after an opportunity is identified. For many organizations, execution is slowed by disconnected systems, scattered supplier and ingredient data, manual handoffs, and late-stage reviews. These structural issues can make even strong concepts difficult to scale because teams often lack a clear, shared view of feasibility, risk and downstream impact.
FoodChain ID helps solve for this by connecting product data, supplier information, formulation activity, labeling and compliance insight into more usable digital workflows. Its food and beverage-specific capabilities help teams evaluate implications earlier in development, so R&D can move promising ideas forward with fewer surprises and less downstream rework.
A Clearer Path from Signal to Shelf
For R&D and Product Development leaders, this webinar offers a practical look at emerging food and beverage trends and what it takes to turn those trends into executable product decisions. With stronger product data, connected workflows and intelligent guidance, teams can assess feasibility sooner, anticipate formulation and compliance risks earlier, and keep momentum as concepts move from brief to bench to launch.
Watch the webinar to learn how food and beverage companies can connect market insight with execution and turn emerging consumer demand into successful product launches faster, with greater confidence and control.
Speakers:
Tom Vierhile, Vice President, Strategic Insights North America, Innova Market Insights
Wes Frierson, Vice President, Enterprise Solutions, FoodChain ID