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Where Innovation Stalls: Solving the Execution Gap in Food & Beverage with AI

July 14 , 12:30 pm – 12:50 pm
Where Innovation Stalls: Solving the Execution Gap in Food & Beverage with AI
Stand #210 at IFT FIRST
Food and beverage innovation rarely fails from a lack of ideas. It stalls when execution becomes too complex — disconnected data, manual reviews, shifting regulations, supplier variability, formulation constraints, label implications, plant limitations, and institutional knowledge that’s hard to find when decisions need to be made.
In this 20-minute in-booth presentation, Wes Frierson revisits the foundation behind FoodChain ID’s AI strategy: deep food and beverage expertise, trusted regulatory and product intelligence, and purpose-built digital solutions designed around how R&D, Regulatory, Quality, Procurement, and Operations teams actually work. Using FoodChain ID Mentor™ as a working example, the session shows how buried SOPs and internal know-how become real-time, in-workflow guidance — surfacing formulation data, compliance logic, label considerations, and manufacturing realities at the exact moment decisions are made.
Attendees will see how this foundation supports faster execution, fewer handoffs, smarter innovation and renovation, and more confident decisions — from a single formula to an enterprise portfolio.