WEBINAR
Date: Wednesday, July 15, 2026
Time: 2:00 PM BST
As the EU’s Empowering Consumers Directive (EmpCo) moves closer to enforcement, food brands, retailers, ingredient suppliers, and private label manufacturers are reassessing how sustainability claims are supported across their products and supply chains.
Environmental claims, sustainability labels, regenerative agriculture messaging, and climate-related statements increasingly require organizations to demonstrate clear substantiation, traceability, and verifiable evidence. Claims that once relied on broad sustainability positioning are moving into a more operational and evidence-driven environment.
This webinar explores what EmpCo means in practice and where sustainability claim exposure commonly emerges across food and beverage organizations.
EmpCo is shifting sustainability communication from broad environmental positioning toward operationally defensible substantiation. Organizations that are best prepared will be those that can clearly demonstrate how claims are validated, maintained, and supported throughout the supply chain.
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During this session, we’ll discuss:
- What EmpCo changes practically for food brands and consumer-facing claims
- Where sustainability claim exposure commonly emerges
- How supplier verification and traceability expectations are evolving
- Sustainability labels, regenerative agriculture claims, and evidence requirements
- Why sustainability substantiation increasingly requires cross-functional alignment
- Practical steps organizations can take to strengthen claim defensibility before September 2026
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Meet the speakers
Dr. Chetan Parmar
Speaker
Senior Vice President of Technical Services for Europe and Asia, FoodChain ID
Dr. Chetan Parmar has more than 15 years of experience in certification, testing, and sustainability services. He supports organizations in building compliant, transparent, and resilient food supply chains and oversees FoodChain ID’s food safety, sustainability, and product certification services across Europe and Asia. His expertise includes sustainability verification, regulatory compliance, certification, and supply chain assurance.
Tommaso Ferretti
Co-host
International Strategy and Commercial Operations Coordinator, Bioagricert (FoodChain ID)
Tommaso Ferretti works on sustainability certification and services that support more resilient and transparent agri-food supply chains. With over 15 years of experience across international organizations, academia, and industry, his expertise includes voluntary sustainability standards, sustainable sourcing, and global agri-food value chains.
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