Organic remains one of the most prominent and significant markers of quality in foods and beverages in the United States. In recent years, with over 82% of consumers participating in some way in organic purchases, we’ve witnessed the advance of organic products into new categories even as organic foods and beverages become more affordable for mainstream Americans.
Building on over 20 years of research on why consumers participate in organics, Laurie Demeritt shared key insights and implications for CPG brands today based on trended data from The Hartman Group’s latest Organic and Beyond and Sustainability 2021 reports.
Laurie Demeritt Chief Executive Officer — The Hartman Group
Elizabeth Seibert Technical Operations Director, Technical Services — FoodChain ID