Some new food and beverage trends are taking shape during the COVID pandemic and are here to stay in 2021. Consumers are seeking out healthier and immune-boosting products, as well as more transparency in the food supply chain. Sustainability and the source of food and food ingredients are becoming more and more important for a growing number of consumers.

Plant-based foods including innovations such as lab-grown meat alternatives, plant proteins and novel foods are trending. Customized, personalized nutrition, focusing on individual styles and nutritional needs, paired with convenience in the day and age of home-cooking and restaurant take-outs, as well as the continuous search for new culinary experiences, are going to trend well into 2021.

Check in with our experts to discuss the new regulations about novelty foods and supplements.

Posted on 23 October 2020