In fact, the food and beverage industry frequently ranks as the largest end-use sector for paper packaging. In response, many brands have pivoted away from plastic, positioning paper packaging as the eco-friendly alternative. With the global chocolate packaging market projected – an 88% increase from 2022 – this is the moment for brands to rethink their approach. If business continues as usual, paper packaging is projected to continue to be one of the fastest growing packaging materials, growing almost 5% every year and paper isn’t the green saviour it’s often made out to be. Even consumers are rooting for this relationship: viewing plant-based packaging, like Next Gen, as extremely or very sustainable, higher than paper packaging.