Three Trends Drive Consumer Demand for Greater Food Transparency

Consumer push for food safety stems from three key factors

“Now, more than ever before, consumers want to know what’s in the food they eat,” says FoodChain ID’s CEO, David Carter.

Trends show that shoppers have increased knowledge and understanding of food safety concerns and are demanding clear and verifiable information about the products that they purchase. Carter notes three main factors that are pushing the rising interest in food transparency:

  1. The globalization of the food supply,
  2. The passage of the Food Safety Modernization Act, and
  3. Major shifts in consumer attitude about food

As consumers become more aware of how their food is sourced, prepared and packaged at various locations throughout the world, they increasingly seek out recognizable verifications and labeling to ensure product safety. Read the article, Three Trends Drive Consumer Demand for Greater Food Transparency, to learn more.