In the EU, the term “natural” in foods can be misleading for consumers. Several members of the European Parliament requested the European Commissioner for Health and Food Safety to set up regulations for the use of “natural” claims on food items. Currently, “natural” is not clearly defined, the labelling is not regulated, and the real composition of such products is unclear, leaving the consumer in the dark about the characteristics of such food.

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Picture Credit Susanne Kuehne

Posted on 2 March 2021