Emerging Trends at Retail for Supplements & Vitamins

In 2020 the trends driving consumer demand to healthy-for-you products continued though many would prefer to view 2020 as a Covid-tainted data anomaly.

When the experts at SPINS analyzed scanner data from conventional and natural retailers from across the U.S., not only did it support the consumer demand story, but it created emergent storylines that are but the beginning of new trends.

One such story is the uptick is for products that are USDA organic certified. Not only has demand for organic products increased, but products with complimentary labels such as Non-GMO Project or Plant-based were propelled forward at an even greater rate.

In this fast-paced, informative webinar, the experts at FoodChain ID and SPINS covered the following trends in the Vitamins and Supplements businesses:

  • Key themes and trends for 2021/22
  • Market trends for organic by category
  • Emerging attributes in organic
  • How e-commerce — Amazon in particular — contributes to those trends
  • How you can take advantage of these trends
  • And more

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Meet Our Presenters:

Brandon Casteel

Vice President of Retail & Channel Partnerships — SPINS

Brandon Casteel is the Vice President of Retail and Channel Partnerships for SPINS, where he builds partnerships with retailers, brokers, distributors, and suppliers. Working alongside these organizations, he ensures that the SPINS Intelligence network includes comprehensive data spanning the spectrum of the Health and Wellness industry. Prior to joining SPINS, Brandon led teams to successful product launches in the SaaS space.

Mark Cohen

Senior Marketing Director — FoodChain ID

Mark H. Cohen, Sr. Director, Marketing at FoodChain ID, is responsible for marketing strategy and execution for FoodChain ID’s stable of GMO Assessment Services which includes: NBFDS Compliance, Non-GMO Project Verification, USDA Organic Certification, and FoodChain ID’s own Vegan, Vegetarian and Plant-based Certification program. He is also responsible for channel marketing as well as public relations and communications for the firm. Mark has over 30 years of professional experience across the marketing, technology, digital media, finance, and food industries.

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