Given the ever-growing popularity of plant-based products including milk and dairy alternatives, there is still a lot of discussion about how to label and describe these foods and beverages. The European Parliament wants to introduce Amendments to existing law to significantly restrict the use of any term that can revoke the connection to dairy. Marketers of such products would have a to completely rework packaging, description and marketing strategies in order to comply with these new laws. Therefore, several NGOs submitted a letter to the President of the Council of the EU to have these concerns addressed.

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Posted on 3 March 2021