Brands that people provide the necessary level of assurance from farm to fork gain consumer trust and experience a competitive advantage with the opportunity to increase their market share.
This whitepaper from FoodChain ID explores the notion that, being transparent and building consumer trust are largely dependent upon the reliability of information behind the product, production methods and any associated claims.
This content is restricted to site members. If you are an existing user, please log in. New users may register below.