Non-GMO Project or USDA Organic Certification — Which is Best?

Non-GMO Project Verification and USDA organic certification are two of the most prevalent labels in the market. When deciding which to choose, manufacturers need to understand consumer appeal, retailer demand, and the technical aspects of each.


This webinar examined all of the above in a virtual roundtable format.



Attendees will learn:

  • The similarities and differences between Non-GMO Project Verification and USDA organic certification
  • About market drivers based on findings from market research conducted by Non-GMO Project, Organic Trade Association, and FoodChain ID
  • The answer to the question of which seal - Non-GMO Project or USDA organic - is best

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Meet our Presenters

David Gould

Global Head of Sustainability Programs - FoodChain ID

David Gould is Global Head of Sustainability Programs for FoodChain ID. He is a food scientist by training with a degree in Life Sciences from MIT. He has been involved in the food and agriculture sector for the past 25 years and has worked on issues of genetic engineering and its effects on health and ecology since 1996. David was one of the originators of nona-GMO standards and certification programs and has stayed closely involved in their development globally throughout their development. Working across a range of sustainability schemes, he has inspected and/or certified thousands of farms, processing facilities, and other value chain actors on 6 continents, and contributed to the formation of numerous standards and policies in addition to non-GMO, including organic, fair trade, fisheries, and non-food agriculture-based sectors. He has and continues to train and consult globally to the private sector and government agencies on sustainable development, quality assurance, policy reform, and stakeholder engagement. Prior to joining FoodChain ID at the beginning of 2019, David spent the previous 7 years as Senior Facilitator for IFOAM - Organics International, where he was instrumental in elaborating best practices in agriculture, its value chains, and the forward trajectory of the organic movement. He lives in Portland, Oregon, where he also spent various years as owner of a small food processing business and a permaculture farm.

Hans Eisenbeis

Director of Marketing & Communications - Non-GMO Project

Hans Eisenbeis has worked in journalism, marketing, and PR for 25 years. As a boy, he worked summers on his grandfather’s fifth-generation dairy farm in Vernon County, Wisconsin. His love of the outdoors began on the farm and in the forest, but now extends to mountaineering, sailing, cycling, and backpacking – as well as organic, natural, and non-GMO foods that regenerate life. Hans is a veteran reporter and editor at alternative newspapers, national and regional magazines, public radio, television, and digital media. He holds a BA in History from St. Olaf College and a Master’s degree from Harvard Divinity School. Hans has also worked in marketing, corporate communications, consumer insights, and media relations, with a focus on environmental, social, and economic sustainability. Arriving most recently from the dairy cooperative Organic Valley, Hans brings a passion for holistic health, mission-driven organizations, and sustainable business practices that promote cooperation with nature.

Mark Dabroski

Sr. Vice President Commercial Services - FoodChain ID

Mr. Dabroski joined FoodChain ID after serving as global vice president of sales and client service for Covance, Inc.  Currently, as senior vice president of commercial services, he helps clients navigate integrated food safety and food quality solutions that address the challenges and opportunities in the rapidly evolving food industry.  He is also a member of the board of directors for BioAgricert, a FoodChain ID subsidiary based in Italy. BioAgricert ensures and promotes new certification standards for organic products in aquaculture, catering and resorts, textile, fair trade, cosmetics and more.

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