New research shows that there is a flaw in sugar-sweetened beverage (SSB) taxes. Legislation does not typically stipulate if or how taxes should be communicated at the point of purchase. Many researchers say SSB taxes are only effective if price tags in stores tell the consumer they are being taxed. If the taxes are to effectively support public health initiatives, tags are needed to clearly indicate the sugar tax. San Francisco, Philadelphia, Seattle, and Boulder are among the US cities who currently have a sugar tax in place. Studies show that the sale of sugar-sweetened beverages declines slightly when consumers are reminded of the tax but not exactly how much the tax is as some consumers overestimate the amount of the SSB tax.

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Posted on 24 November 2021